Humans That Want to be Seen as Credible

Welcome to Elements of Community!

I am your host, Lucas Root, and in this episode, we are going to talk about human credibility and the importance of clearly articulating your purpose. Joining me in this episode is Mitchell Levy, a 2x TEDx speaker, an international bestselling author of over 60 books, a creator of over 20 Silicon Valley businesses, and a Global Credibility Expert.

Mitchell believes that credibility is not a destination, it is a journey. Credibility is your character and other people’s perception of your character.

Here’s just a taste of our talking points this week:

More About Credibility Nation

The name of Mitchell’s community is Credibility Nation— a lifelong learning membership community of credible vs. dubious peers who live and do business together credibly.

Credibility Nation’s huge, yet, obtainable set of goals are the following:

  • To create a world we will be proud to live in.
  • To create a world we will be proud to pass on to future generations.
  • To create an environment today where we love what we do, who we work with, and the contribution we make to those we associate with.

With the new robust definition of credibility. They are making it easy for companies and individuals to figure out what credibility is and the steps to take to increase your credibility.

Mitchell Defines an Effective Community

For Mitchell, an effective community is the five elements which are, common language, common project, common value, common purpose, and common heart.

The easiest for Mitchell is the common language which talks about mission versus goals. But having five elements associated with community is a powerful blueprint moving forward.

Other subjects we covered on the show:

  • How does interviewing 500 thought leaders lead to building a community?
  • Why does Mitchell specifically call the purpose, the compass that guides us?
  • Mitchell shared his thoughts about what makes an effective leader. 
  • The 10 elements of credibility.
  • What is community engagement and how does Mitchell foster that in his community?
  • How does Mitchell grow the heart in his community?
  • Ways to encourage your community to dance.

If you want to know more about Mitchell Levy, you may reach out to him at:


[00:00:00] Welcome to Elements of Community Podcast about discovering and exploring the Elements of Community. I am Lucas Root. And each week we talk with a community leader about what makes their communities thrive and bring value to both the leaders and the members join me as we unpack the magic of the Elements of Community.

[00:00:34] Welcome, everyone. And today we have Mitchell Levy. Mitchell, can you tell us what the CPOP the community point of pleasure is for your community.

[00:00:51] Remember, it's a community point of possibilities and it's humans that want to be seen as credible.

[00:01:01] I want to be seen as credible.

[00:01:05] I know you do.

[00:01:07] Do you have a name for this community?

[00:01:11] Credibility Nation.

[00:01:13] I love it. And tell me a little bit more about that.

[00:01:19] You know, I ended up interviewing 500 thought leaders on credibility between 2019 and 2020. I did it originally Lucas, because I wanted to actually be quote unquote credible by interviewing 500 people on what is credibility. And I have a book.

[00:01:40] What ended up happening. And this was my new insight. My new purpose in life came about 95% of the way done with the interviews. What ended up happening is recognizing that 98% of those people I interviewed could not cleanly and quickly articulate their purpose. 98% even sometimes having spent 15 or 30 minutes trying to interview their purpose.

[00:02:12] 98% of people go through life being born. They live and they die without ever actually realizing their purpose and what I realized.

[00:02:20] Okay, hold on. So the average person knows 200 people. And what you're telling me is that of the 200 people that Joe average knows all of his family, all of his friends of those 200 people, only four of those entire 200 people can clearly articulate their own purpose.

[00:02:41] Thank you for putting that into very plain English. Yes.

[00:02:47] Whoa. And to be clear, I mean, this is absolutely changing, but the average person was probably raised by a stay at home mom. And this is changing, but that means of those 200 people.

[00:03:08] One of them was their mom and probably their mom's purpose was clearly articulate. Right. Raise a happy healthy family. My guess is Joe is average then only knows three other people other than his mom.

[00:03:23] You know, it's a great question. I mean, I love that point of view. let's just talk about moms for a second, if you said to mom, Hey, what's your purpose?

[00:03:39] They wouldn't be able to say it as cleanly. And if they sent it, they wouldn't feel necessarily as comfortable saying it. Because society doesn't look at, stay at home moms in a positive way, even though that is the main stay there. So given the world and view that you have the ability for mom and more particular grandma to focus on community and home and health and success, and how you show up in the world is so powerful.

[00:04:15] So mom may actually be able to know what their purpose is, but Mom also, typically wouldn't be someone who could articulate it.

[00:04:25] So they know it, but they can't articulate it. Out of curiosity, how many people really know it as a mom, even if they can't articulate it?

[00:04:37] Yeah. I don't know if I wasn't clearly looking at those numbers.

[00:04:46] All right. Well, I took you off on a tangent and this was fun.

[00:04:49] But that's okay. No, it's a great tangent and I'll definitely, Lucas. I'll definitely give that some thought. Because what would happen is, let's do it in a different way when I do the interviews and I help people unwrap who they are, oftentimes somewhere between 10 to 20 minutes, I've helped them articulate your question the CPOP that customer point of possibilities.

[00:05:16] Now, when we do that with you. The first one we did was one that was good, but didn't last for a long time. Right? So we're just not taught to be thinking about clearly articulating and focusing on who it is that we serve and what possibilities we bring to them.

[00:05:34] I agree. Cause just to fill that in a little bit our first process was actually a two hour long process. Not at 20 minutes.

[00:05:43] What ended up happening with you, which I loved is you are so far from being ready. We couldn't actually do our first interview together. And the reason why...

[00:05:58] And describing it, I was absolutely a little bit scattered at the time, but describing myself, I'm a, a focused goal oriented, a hardworking entrepreneur who owns his own business actually several.

[00:06:13] And I'm describing myself four years ago when we did this interview and I still was not able to clearly articulate my purpose. It took me two hours of work with you. The person who pioneered this process.

[00:06:33] I'm going to say I am better now because I've spent more time and it's possible that we would have got there quicker, but my guess is probably still not 15, 20 minutes.

[00:06:47] We probably needed at least an hour. Because for you, Lucas, you were so ingrained in some of the marketing cookie cutter approaches to life that we needed to throw those out first in order for you to truly see yourself. Yeah.

[00:07:02] Yeah, and it goes back to you saying people are not trained to think about themselves in this way and in the space that they fill in the world and having their purpose out in front.

[00:07:19] By the way, it's so cool. Cause it changes everything and we'll say it another way. It's so simple. It seems like it shouldn't work, but it does.

[00:07:29] It does. It does. All right. So back to your community, I derailed you twice.

[00:07:36] No, but it makes it more fun. It makes me feel more comfortable. So thank you.

[00:07:40] Yeah. So you were telling me you interviewed 500 thought leaders. 98% of them can't clearly articulate their purpose. How did this lead to a community?

[00:07:52] Thank you. Because I completely was somewhere else. So what I happened to have a superpower in is clarity. And that is when I really listened to who somebody is.

[00:08:09] I could hear and feel their energy of what they get excited about and come back to them with 3, 4, or 5 words, certainly less than 10 words where we've articulated their CPOP. Now in the community space, it's the community point of possibilities in the customer or the human space. It's the customer point of possibilities.

[00:08:32] And what I'm going to say, Lucas has for a period of time during the interviews, I let my ego get big because, Hey, I can help do something for somebody in such a short period of time. And even Lucas, the fact that you took longer, that didn't bother me. We just needed that. We together needed that bonding time together.

[00:08:54] I don't regret it.

[00:08:57] Oh, I don't either where we're here today. The interesting part is I was letting my ego go, Hey, I'm really good at this. And what changed for me and what caused the community coming out is when I realized that what I was doing is teachable. If what I'm doing is teachable and that is wearing your purpose on your sleeve and being able to articulate it in 10 words or less, and there's many other elements associated with that as well.

[00:09:27] What else have we been taught wrong about? And clearly what it comes down to is things that we've already made assumptions about and stated. So I'll say it right now. We need to be walking around with our purpose on our sleeve and letting people see us vulnerability, warts, issues, and all. And when we can live that way, we have more people get attracted to us, more people see us.

[00:09:52] And so when I realized we were taught wrong, we were taught the opposite of how we should be behaving. That's when Credibility Nation was birth.

[00:10:05] So you have Credibility Nation. It's a community of people who are trying to build their purpose or trying to get good at being purpose forward?

[00:10:15] Ah, good question. Well, so I have Credibility Nation. We also have the book called Credibility nation, which talks about the research we've done.

[00:10:25] There's also a Ted talk called We're Losing Our Humanity and I'm tired of watching it happen. And ultimately, so I think originally Lucas, to answer your question Credilbilityn Nation was born as a opportunity for people who really want to be seen as credible, to both understand what it is, and to be able to surround themselves with others who want to also be Credible.

[00:10:50] And that's where Credibility Nation initially was born and the TEDx, which was you know, this is the 28th most popular in 2021. That TEDx is popular because deep down we know we need to be more credible to each other. But what happens many times is we cut the line, we cut the queue. Somebody in front of us drops a $20 bill.

[00:11:16] We pick it up and put it in our pocket. Like there are just things that we do, we do it because we either can get away with it or we've been taught that that's what we should be doing, you know, the free lunch, the free buck. And so the coming around to teaching and focusing on purpose.

[00:11:36] That's something that I personally had a limiting belief on. Right? So when I started, I wanted to teach people about credibility. I wanted to teach people about their 10 skills associated with credibility. I didn't want to teach people on purpose. I just thought, god, everyone knows purpose. We know what it is.

[00:11:53] And I started coming around. Well, we don't obviously but I started coming around to the point that. As a foundation block, we really do need that thing called purpose at the ability for us to have a compass to guide us.

[00:12:12] Yeah. Wait, so. Interesting. You're actually calling the purpose specifically, you're calling the purpose, the compass that guides us.

[00:12:22] Yes.

[00:12:24] I love it. I think most people think of their compass as their mission.

[00:12:30] I always get so confused. Yeah. I always get so confused with all of those words because people use them all in different ways. So it comes down to, by the way, one of the first tenants of community is having a common language.

[00:12:45] That's right.

[00:12:46] And so, what I'll say is the, I don't care what you call it. Mission, vision, values, goals, fundamentally. What I want you to think about what's the customer point of possibilities or community point of possibilities as a common language, we just call it a CPOP, when it comes down to is that group of people getting together, what is potentially the best thing that can happen when they get together. And that would be a good definition of a CPOP in relation to community.

[00:13:23] Yeah. I love that. What would make an effective community?

[00:13:32] Well, it was really interesting. You came to one of our meetings, so we've had a lot of iterative processes. You came to one of our meetings and you said, Mitchell, I'm going to talk about the four elements of community. There's five now, by the way. And so you went through those four elements. I think at the time it was common language.

[00:13:55] We might've had different names, but common language, common project, common value and common purpose. And I'm like, I got it, Lucas, that's great. You got to focus on community. This is really cool. This is actually what we need. Although I have a community called Credibility Nation. It's not quite a community yet, for so many different reasons, which some of which we'll unpack here.

[00:14:16] Yeah. And by the way, this conversation that you're talking about for all of you listeners right now, this is the Genesis of the EoC podcast.

[00:14:28] It's always good to have an origin story and here's yours, you know, the cool part when you know, love and trust or trust know and love somebody, is when they say something that's so powerful, you start repeating.

[00:14:46] So Lucas, I started repeating those four tenants of community and there was somebody who I also partner with, who I absolutely adore. And he goes Mitchell, it's five. I'm like, okay. He goes, you're missing something. I'm like, okay, you're missing a common heart. I go, yes, I am. Lucas, guess what we're missing a common heart. Right?

[00:15:13] Yeah, we were.

[00:15:16] And so what's interesting to think about part of being credible is sharing your stage or in this case, sharing other people's stages. Part of being credible is being coachable. And just listening. Cause that nugget was so right in front, as soon as I said it, you you're like, yes we are.

[00:15:35] Right. And so what makes a good community? It is all those four elements. The easiest of course is what is a common language like when you started talking about mission versus goals. Right? But now having five elements associated with community is a powerful way to actually judge or guide or blueprint moving forward.

[00:16:02] I'm so looking forward to figuring out ways to make it easier because it's not easy today.

[00:16:09] It is not easy today. Since it's not live, you have not heard the previous episode yet Mitchell. And you're going to love it when it comes out, but it was a conversation with a guy named Peter Laughter. And one of the things we spent a lot of time talking about, and it was beautiful was the idea that leadership must be fluid.

[00:16:27] Now, you and I we've had that conversation a number of times over the last couple of years, but in particular, Peter brought up the, I have a dream speech with Martin Luther King and apparently, and I've looked this up since, and I probably knew it ahead of time as well, but one of the things Peter loved to talk about was in the moment that Martin Luther King was standing there preparing to give a speech about the bad check that had been written to black people.

[00:16:56] Authority for leadership in that moment actually shifted from Martin Luther King to Mahalia Jackson. And when you listen to the speech, you can actually hear her saying, and Peter talked about this and it was beautiful. You can hear her saying, tell them about the dream, Martin in the background. There it is.

[00:17:18] And he recognized in his open way in the way that he was with that group of leaders of which he was one, but not the only one. He recognized that in that instant leadership for the moment had shifted to Mahalia Jackson and he now was actually carrying out her vision,

[00:17:42] You know, I'm going to say. That's what happened, but I'm not sure I'd put those words associated with it.

[00:17:52] Okay. Tell me about that.

[00:17:53] Right. Because when I hear you...

[00:17:56] Tell me what makes an effective leader?

[00:17:58] Oh, it's exactly what you said. So it's just the word you associated with it are words that when carry forward will have negative connotations to it.

[00:18:08] And so I just wouldn't put those words on it. What makes an effective leader? Is someone who sees the potential of the community, someone who sees the elements that live and don't live yet in what they're creating and recognize that they're not leading by a 30. They're there leading because Gus, God, universe and spirit is going to present all these amazing opportunities.

[00:18:40] And the most effective leaders are the best listeners. What makes you particularly good at what you do when you're in a community is you're an active, strategic listener, right? So you're going to listen and you're going to find that story. And you're going to tell it in a way that resonates to the people in the room. Now, great leaders, great community leaders know when to listen, when to follow, when to bring out people in their audience, who could make a point for them, whether they make the point as well or not, it's better because somebody else makes it.

[00:19:24] And so it is a person who recognizes that there really are five components associated with community and does their best to bring out all elements of five at different points in time and can see the bigger picture of when it's appropriate to take action or not take action based on that.

[00:19:47] And so, I didn't know that about Martin Luther king and I would just do it in a different way. Gus spoke through somebody else.

[00:19:58] Mahalia Jackson.

[00:20:00] And Martin Luther King heard and said, okay, got it. Go. And I wouldn't say it was her vision or dream. It was her contribution through Gus.

[00:20:17] To him making something that is more eternal than anyone could have imagined it could be at the time. And what happens is when you speak through your heart, which is really of the five elements, the one that's most relevant for me, when you speak from your heart, you are letting Gus go out.

[00:20:35] And the people who are in your community, they see that your purpose is to help them be better. And that to me is the piece when you know that the common good of the community is upheld for and listened to and driven by the community leader. And it's not driven with the whip and chain, but driven through, I don't know, driven through love.

[00:21:04] Amazing. I love it. So an active listener, someone who is in touch with the elements of community and in touch with lifting through those elements of community. And in, so doing they're in touch with the purpose of the community and are helping everybody to live into that purpose.

[00:21:30] It would be bad for me now that you articulate it'd be bad for me not to say that they have to be credible. And there are 10 elements of credibility, which essentially means that they are trusted, known, and liked or trusted, known, and loved. Right. And in those 10 elements, you know, they are always doing the right thing. And I, if you want Lucas, I could run through the 10, but I don't want to take time if you don't think this is the right platform for that.

[00:22:05] Yeah.

[00:22:06] All right. So under being trusted, they're authentic. They have external integrity, vulnerability, and they're coachable. Now I want to just put us a pin on the word integrity, because under being known, there's also integrity. There's the servant leadership or the desire to serve others, which is really customer point of possibilities or community point of possibilities.

[00:22:32] It's all about service. It's showing the intent and commitment to do the right thing and then having internal integrity. So those are two integrities. Let me talk about being liked. And then we'll come back to the two integrities . Under being likable. Now this is really simple. This is very cool. If you want to teach your kids, you want to teach your grandkids.

[00:22:52] You wanted yourself to be likable. Two things, really simple, two things. One share their credit dust, share other people's ideas, thoughts and actions don't take credit for yourself. By the way, we were trained, the manager is supposed to take credit for everything their people do. No that's stupid.

[00:23:15] Share other people. And then second show respect. Now I often say show respect to other people by coming early, coming prepared, coming with you heart. But show respect. All right. Let me just go back to the two pieces of integrity. When I was doing the interviews, Lucas, I knew with a hundred percent certainty that this word integrity needed to be there twice.

[00:23:41] And so we put it under the pillar of being known. We put it onto the pillar being trustworthy, but I didn't actually know why. And it was about 14 months later. I remember calling you after it's 14 months later, I had a conversation with a woman by the name of Cheryl Lyn and Cheryl focuses on joy and, and we left the conversation with her giving me something that I don't know if she thought this was important enough, but it made me think about it.

[00:24:12] And then the morning I woke up and I knew the answer. So here's what you said. She goes, Mitchell, happiness is external. Joy's internal. I know, oh, I just sort of, I sat on that and I woke up in the morning. I go, I understand with integrity, external integrity is associated with being trustworthy. It's what you show on the outside.

[00:24:42] Internal integrity is associated with being known. As I get to know you as a human, do you have the integrity with yourself that you actually tell the world that you have, or do you cheat on your diet, cheat on your spouse, cheat on your taxes. So whatever it is that you do that causes you to be out of alignment with your integrity, because you're doing it for yourself.

[00:25:09] Say it again.

[00:25:10] I said, wait a minute, cheating on your taxes is not out of integrity.

[00:25:14] Just because other people do it doesn't mean it's right. And the answer is, yes, it is. If we've set up a society that has a government and the government's responsibility is to provide services to us as society. And part of that services is having taxes so they can pay for it.

[00:25:31] When we cheat on our taxes, we're out of integrity. And here's the interesting part, your statement, although I don't want to say it's cute, but your statement is commonly accepted in the business space. We need to go out of our way to, and this is what they'll say, figure out how to lower our taxes or cheat on our taxes we can get away with it. And that is common. That is a cookie cutter marketing approach. That's passed along from person to person, just because somebody tells you, you should do that. Doesn't mean it's right. And it's not right.

[00:26:14] Okay. What is community engagement and how do you foster that in your community?

[00:26:22] You know, there are many times I'm still working on that with Credibility Nation. So. I know a couple of things. I know when I, in the past I've created many, many communities and a lot of times communities and community engagement works well when you're in the physical world, when you're in an online world, it works well when people see intrinsic value for them in showing up all the time.

[00:26:55] Now, when I look at the community of Credibility Nation, which is now at 400, we have very small amount of engagement. It's not a typical to the type of engagement you see in social media. All the stats are the same, right? It's just in social media, you got hundreds of millions or billions of people on a platform.

[00:27:18] And so even though the stats are so small in terms of who's actively involved by definition, it's a lot larger because the numbers are bigger. That said, I don't want Credibility Nation to be looked at as a social media platform because it's not, and it's hard for most people because that's how they trained not to be thinking about today.

[00:27:40] Credibility Nation as a social media platform. So when you and I are running masterminds, when we run a mastermind, we call it the ACE mastermind and inside the ACE mastermind while it's running. We truly do a great job of creating community. And those people in the community are very active because they end up having this really strong, vested interest in other members of the community.

[00:28:06] And so when somebody posts, we all respond when somebody needs something, somebody jumps on the coolest part is when you and I hear of members of the mastermind, helping each other, because somebody had a question and we weren't even fostering it. It just happned. Right. And so what I'll say to you is I'm still working on, what does it mean to have engagement in a world, in Credibility Nation where humans are not sure, like, this is what my wife says all the time. Mitchell, everyone thinks they're credible, so they're not going to pay to be part of Credibility Nation, like, I know but there's some amount of true to her statement.

[00:28:50] A hundred percent we just said because everyone thinks it's okay to cheat on their taxes.

[00:28:56] Which, you know, it's cheating. Externally, if you go and tell the IRS that you'll be arrested internally, if you think it's okay, cause you get away with it. That is the time in which you're looking at the difference between external integrity and internal integrity. And the problem is when you're a leader of a community, when you're a leader of a company, if you're demonstrating to those people who are part of your community, if you demonstrating to them that you don't have internal integrity, let's say on cheating on your tax.

[00:29:34] Well, if you don't have internal integrity, maybe all this other stuff you're saying externally doesn't work anymore. You don't really believe it. And so credibility is being whole, it's being that person that people really trust, know and respect or trust know and love and they follow you, because you follow them, they listen to you because you listened to them. It's kind of an interesting thing and it's different than what we've been taught.

[00:30:11] They listen to you because you listened to them. So in order to be a leader first, you must be a follower?

[00:30:22] Yes, indeed.

[00:30:27] I love it. So we were talking in the green room before this about heart. How do you grow the heart in your community?

[00:30:44] I love that question. So I have to think about it, and for me, it's a way I live. So I think one of the things that we don't talk about in community. And it's not one of the tenants, but it's bundled into almost all five is creating a safe place.

[00:31:02] Yeah.

[00:31:03] Right. And maybe that is heart. If I'm going to pick one, it might be, and probably could be easily seen as heart. And that is no matter who's in your community, you can't be wrong. And I have to say that in an interesting way, there are things you can't be credible on. Hate is something that's just not tolerable in my mind and being a servant leader.

[00:31:29] So let's say that if you're in a community, you have no hate and you're a servant leader. You can't be wrong. So I'll put a previs in front of that.

[00:31:37] What does it mean when you say you can't be wrong?

[00:31:43] It means that your opinion, your ideas are fundamental and important to you. And so therefore they are right, because that's how you were taught. It doesn't mean that at some point in time, we can't help understand that there's a different framework, a different way of being, that there's an opportunity for you to transform into somebody different.

[00:32:11] But the moment, if you're approaching any situation without hate and being a servant leader, your opinion is your opinion, and by definition, you have to be right or wrong or is not really the right words, but it's what people use. Right. And so heart,

[00:32:30] We're changing language here, so.

[00:32:33] Yeah. And I want to come up with a better language for that.

[00:32:38] Valid.

[00:32:43] Credible and dubious is a great set of language, but then people don't know what credibility is. So I want to say yes, I love to use it. And maybe it is the right thing, Lucas, maybe it is sometimes I doubt some of the things I'm doing because there's so many people who, and this is what happens to all of us. We know what we need to do. We have the right ideas and then people keep saying, no, no, no, it's something else. So you're right. You're right, buddy. Thank you for saying that. It probably is credible and dubious.

[00:33:14] And so you know what it really is what I've been talking about as being credible. So everyone I'm going to restate what I said. If you are approaching life with no hate and as a servant leader, you are by definition saying things which are credible because they're credible to you because that's what you were taught. When I did my TEDx, you remember, I had a bunch of people I practice in front of, and you gave me great feedback and ideas.

[00:33:42] And my 10th reviewer was a guy by the name of Joe Lauer. And what Joe said was, Mitchell, the people who have taught you to be dubious. They're not dubious themselves. That's what they were taught. And so you need to forgive. And that was one of my biggest lessons is forgiving. And you need to forgive them because if they were taught wrong, that doesn't mean they are wrong.

[00:34:07] It just means that's what they were taught.

[00:34:10] What a great lesson.

[00:34:10] Oh my God, it was a beautiful, absolutely beautiful lesson. And so if the people in your community are doing their best to be credible, and they do things which you can see as being dubious. Now, the point is how do you create a common language so that everyone could make a distinction between credible and dubious and with that common language, and it's wrapped around the other elements with that common language of having a common purpose and the common project. And of course, a common heart with that language in mind, does the community itself help allow people who are coming in dubious?

[00:34:56] I didn't say bad or wrong, they're coming in dubious and helping them transform into someone who says, oh, wait a second, I should look at this situation differently. And thanks for reminding me. Yes. The words are credible and dubious. It is the right words. And I think one of the components I didn't mention is common value. And I think originally when you came up with a four, you were putting value associated, potentially.

[00:35:28] I think it was money at the time or common profit. And value is. I'm going to say a significantly more than I like it so much more than profit, because value is when I get in front of somebody, whether I'm a leader or a follower. And they politely tell me that what I said sounded dubious to them and how it may have sounded dubious to them.

[00:35:55] And what I could have said differently or done differently, that sounded credible. I saw and they're coming at me or with me with a common heart. I'm going to listen, I'm going to absorb and I'm going to change. And there's a value there that I can't even place dollars on. Right. It's absolutely beautiful.

[00:36:18] To me all of that. When you have a bunch of people in a room who care about each other in such a way to add value and echo those five core components of community when they're doing it, when you're not in the room that's when you have a community.

[00:36:36] That was great. Thank you. So a little bit of a curve ball here. What question did I not ask yet that I should ask?

[00:36:46] No, that's never a curve ball. That's always one of my favorite end of interview questions. You know, it's really interesting, Lucas, I don't know if there's a particular question that comes to mind.

[00:37:08] The thing that's interesting, the thing that we're doing right now is we're doing a dance. Right. And interview is a dance. And the thing that we're doing in real life is a dance. And the dance is how do we add incremental value to the people we come across.

[00:37:30] Yeah.

[00:37:30] The thing you're doing in a broader spectrum is a dance of we called it the ACE mastermind for it was really cool.

[00:37:39] Accountability, credibility, and execution, and that's a dance. And so maybe the question which I answered, but I answered suddenly is how do you encourage your community to dance? That's a great question.

[00:37:57] Yes that one.

[00:37:59] And I'd like to turn that question back to you, Lucas. Cause I sort of answered it and not in all direct words, but I like to ask that of you is how do you encourage your community to dance?

[00:38:13] So there's a couple of different ways. First I play really good music. And by that, I mean create an environment, a background where people feel comfortable playing in the environment that you've created. Right. So in the terms of a dance play really good music. In life, if you want the community to be engaged in the community activities, you have to create an environment where the community chooses engagement freely, openly, and it's easy.

[00:38:44] It's easy to choose engagement because you create an environment that makes it easy to choose engagement.

[00:38:51] And, second, dance first, get out there on the dance floor, dance like nobody's watching dance your heart out when they say cut a rug. Well, I mean really try to cut that rug. All jokes aside, be out there, 100% completely committed. That nobody ever questions, whether or not there's room for them to do something like what you were doing, because you've created so much space that it's easy for them to fit in.

[00:39:30] If you're the first one on the dance floor, someone else was going to follow up and then someone else, and then someone else. And before you know it, the whole party is there. As long as it's good music.

[00:39:41] And third.

[00:39:42] I'm sorry I was going to say what a nice, I know you're going to do things in three. I'm just going to say what a nice metaphor and analogy to talk about dance versus engagement.

[00:39:55] I love it. Third, be engaging and inviting, and this is important, you know, if you want to go out onto a small dance floor in a small party and dance, like your, a professional competing, you're going to take up all the space that's out there.

[00:40:10] And while that's awesome and people might want to join and you might have some really great music, it's not inviting. You're not making space for people to fill in with you. It's an exhibition and those are cool. I like exhibitions, but also that doesn't make a community that makes a performance.

[00:40:29] I think that was a great summary, Lucas. I liked it.

[00:40:36] Well, thank you. Do you have anything you want to add to that?

[00:40:40] No, you know, it's really interesting when we relisten or rewatch this there's so many elements as you're speaking that I'm visualizing people who do things well and particularl, when you're an expert and you can be the person who gets on the dance floor and just really rocks the world, but you don't because you want to make space for your community.

[00:41:12] That was a very short way of articulating what I said. And I really appreciate that. And I'm still going to go back. I liked the focus of dance versus engagement. I don't know if it'll stick, but Gus gave it to me and it just popped out. And I think, it's a good way to be thinking about how do you get the dance card filled?

[00:41:38] How do you encourage people who normally don't dance to want to get up there and dance and how do you create that safe space? And I think at the end of the day, it's I do love the five elements that have been articulated associated with community. And it's powerful as a community. AndI'm going to say community leaders because I believe it's important to co-create community.

[00:42:10] With at least one or more other people that you're playing with. And those people who are playing as also community leaders with you, they feel empowered and they set the stage and they're helping and driving typically in a social media sense. It's your power users, right? How do you get them to feel like they're part of this too?

[00:42:36] And that's an element we need to spend time focused on, but this is a great session so far. Thank you.

[00:42:44] My pleasure. Thank you. So for those people who want to be credible, for those who are listening, those who realize that they don't want to be like everyone else who already thinks they're credible, but 98% of them can't articulate their purpose. How do they find you? How do they join this community? How do they show up?

[00:43:04] You know, I'm going to say, I'm going to do two things. You can go to And what I'm going to say is there's something that you and I are doing, which is absolutely fantastic.

[00:43:18] Once a quarter, we're running the ultimate credibility boot camp. And you can just go to and the coolest part it's it's two days and by the way, be ready because your world will change, but we have a pre-session and a post-session, the pre-session is to help you articulate your purpose in 10 words, or less than a post-session is okay, we need a little bit more help, fine tuning it. And from there, we do upgrade into the mastermind. So for those who really want to have a done with you service, that's what we do. But the ultimate credibility bootcamp is one of those things that is absolutely transformational.

[00:44:07] The best way I could say it is when you're done, you are going to be a different person. When you're done, you're going to be speaking language of credibility and people are going say to you, that's common sense. And the answer is yes. When you have a compass that allows you to execute who you are in the right way, and you're delivering common sense to you.

[00:44:33] It sounds like common sense to others, and people want to be involved with who you are and what you do. And that is going to be one of the outcomes. That'll come from the ultimate credibility bootcamp. So it's just, or I think, I created a URL for those that are interested, it's smaller.

[00:44:53] Aha.Pub, AHA.PUB/ucb or you could just spell out a lot of syllables,

[00:45:04] Yeah. Awesome. Thank you so much, Mitchell. Any parting thoughts?

[00:45:07] You're welcome. Oh, it's been fun. Thank you, Lucas.

[00:45:11] Awesome. Thank you.

[00:45:14] Thank you for joining us this week on Elements of Community. Make sure to visit our website or you can subscribe to the show on iTunes, Stitcher, Spotify, or via RSS. So you'll never miss a show.

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